Design for the bottom of the pyramid

The 4As and 5ds of marketing for BoP population

Par Nicolas Minvielle, mercredi 29 Février 2012.
It is always interesting to see how researchers do their best at finding the « catchy motto » that will make its way through the mind of everyone. In marketing, everybody knows about the 4Ps, but what happens when talking about the specific BoP market that is still quite fresh in terms of academic research? I found two of those approaches in the field of [...]
The 4As and 5ds of marketing for BoP population

Designing for the Bottom of the Pyramid

Par Nicolas Minvielle, lundi 13 Février 2012.
I am happy to announce that I am launching with Judy Frels and José Maillet a blog on the Bottom of Pyramid’s strategies. My input here will obviously be on how design methods are impacted when dealing with these countries. The exercise has already been done with marketing in a great piece written by Sheth N.J (1), who came up with reflexions that quite challenge the way [...]
Designing for the Bottom of the Pyramid