Quand l'approche design classique ne permet pas l'innovation radicale

Par Nicolas Minvielle mercredi 28 Mars 2012.
Quand l'approche design classique ne permet pas l'innovation radicale 4 183 The adidas Futurecraft, a sneaker that’s on the cutting edge of footwear design both in its aesthetic Yeezy Boost 350 V2 and materials, has received a spacy makeover courtesy of Amsterdam’s Studio Hagel and artist/designer Daniel Arsham. Studio Hagel stripped down one of Adidas Ultra Boost 3.0 Arsham’s collaborative Futurecraft 4Ds and re-made it into a moon boot-esque silhouette, turning the minimal shoe into a maximalist design that demands Yeezy Boost 500 attention. The Futurecraft’s 3D-printed midsole and Primeknit toebox were removed from the heel and collar, then stitched together with the high-collared sockliner Kids Yeezy Shoes of an EQT BBall Boot to create a handmade, moon-landing ready piece of footwear. An abstract lacing system that swoops down to Yeezy 700 the midfoot and a strap on the upper provide finishing touches to the whimsical look. The hybrid silhouette appears to be a Adidas Yeezy Powerphase one-off project from Studio Hagel, but you can feast your eyes on the images of their creative process while assembling it below.After last month’s release of their exclusive “Hawaiian Storm” colorway, UK-based size? is joining forces with the Three Stripes again for another Nmd R2 exclusive take on the i-5923, this time entitled the “Manchester Showers.” Northern England is known for its dreary Yeezy Powerphase Calabasas grey skies and torrential downpours, so the shoe’s upper comes dressed in three different shades of grey to represent the less-than-ideal weather. For a pop of bright contrast, vibrant yellow hits representing lightning bolts arrive on the tongue branding, three stripes graphic, Adidas NMD R1 and heel tab. The shoe’s look is rounded off with a black Boost midsole and semi-translucent black outsole. Fan of the stormy New Yeezy Boost look? You’ll want to be sure and get your umbrellas ready, as this weather-inspired adidas Originals i-5923 is set to drop exclusively Adidas Yeezy Boost 350 V2 at size? May 18th for £100, or roughly $135 USD.At one point in time, Derrick Rose was well on his way Adidas Ultra Boost 4.0 to becoming the most lucrative athlete that adidas ever had in the world of basketball. A slew of knee injuries derailed those Yeezy 500 plans, but it did not end the partnership between the two recognizable brands. This summer, the Three Stripes with be unveiling Derrick Nmd Xr1 Rose’s ninth adidas sneaker – the D Rose 9.Infused with Primeknit and Adiwear technology, this D Rose selection is one of the Adidas NMD Human Race most comfortable basketball silhouettes the Three Stripes has to offer. Aesthetically, it ushers in a vertical stripe pattern, as well as a

Roberto Verganti et Donald Norman ont sorti récemment un article passionnant sur l'impact de la pratique design dans l'innovation. Pour rappel, Donald Norman est un des fondateurs de l'approche dite "centrée utilisateur" dans le design, qu'il a largement contribué à vulgariser. Or, au bout d'un certain nombre de recherches, il en est arrivé à a conclusion extrêmement intéressante que cette méthode ne permet pas de générer de l'innovation radicale.

La démonstration est assez imagée et commence avec le graphique suivant :

Si l'on imagine que l'entreprise est à un moment donnée au point A, le recours à des approches centrées utilisateurs, et notamment les sciences sociales lui permettront d'arriver par "tâtonnement" au point B. Jusqu'ici, pas de grosse remise en cause dans la mesure où cette remarque est largement traitée dans la littérature. Par contre, ce qui était jusqu'alors perçu comme "suffisamment innovant" pour justifier ces pratiques "human centered" sont remises ici en cause car elles ne permettent tout simplement pas de passer sur la "colline" de droite.

Ce passage de la colline de gauche à celle de droite ne pourrait se faire selon Norman qu'au travers d'une innovation radicale qui serait dans la quasi totalité des cas technologique. Une fois ceci intégré dans la pensée design, on se retrouverait alors au point C, et à devoir aller vers le point D avec de nouveau la pratique design "human centered".

Pour Norman, le nombre de cas où l'approche centrée utilisateur a réellement permis de changer de colline est quasi inexistant. Ce qui pourrait être une très mauvaise nouvelle donne à réfléchir lorsque l'on commence à injecter dans cette réflexion l'approche de Verganti. Dans son ouvrage publié aux Presses de Harvard, il souligne énormément le rôle critique de la recherche de sens ("meanings") dans le design et le fait que cette démarche est en mesure de générer de l'innovation radicale. Les exemples sont nombreux, mais il revient souvent sur celui de la Wii pour expliquer le lien entre innovation technologique et celle liée au sens:

Dans le cas de la Wii, le changement de sens proposé par Nintendo réside "simplement" dans l'application de nouvelles technologies au passage du "jeux pour experts" à "jeux pour tous". Ce changement de sens capitalise sur des innovations technologiques mais permet surtout une innovation radicale dans les usages et la relation à l'objet/service. Appliqué au champ de la recherche en design, on trouve alors ce que les auteurs appellent le "quadrangle de la recherche en design" :

Le dit "quadrangle " a l'intérêt non négligeable de poser le fait que l'approche "human centered" ne permet que de générer de l'innovation incrémentale, alors qu'une véritable approche recherche en design permettrait de générer de l'innovation radicale, notamment au travers de travaux sur de nouvelles interprétations de sens (ce qu'à priori, la démarche utilisateur ne permet pas...)

La démonstration est extrêmement intéressante et a des conséquences importantes, notamment en ce qui concerne l'organisation et la pratique du design au quotidien. A titre d'exemple, pour développer des innovations radicales, une manière de faire serait par exemple de forcer les designers à développer simultanément de nombreuses idées et prototypes. En divergent de manière simultanée et continue, il serait peut-être possible de trouver dès les phases amont de "nouvelles collines à grimper".


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Par Adidas, le 31/05/2018

The adidas Futurecraft, a sneaker that’s on the cutting edge of footwear design both in its aesthetic Yeezy Boost 350 V2 and materials, has received a spacy makeover courtesy of Amsterdam’s Studio Hagel and artist/designer Daniel Arsham. Studio Hagel stripped down one of Adidas Ultra Boost 3.0 Arsham’s collaborative Futurecraft 4Ds and re-made it into a moon boot-esque silhouette, turning the minimal shoe into a maximalist design that demands Yeezy Boost 500 attention. The Futurecraft’s 3D-printed midsole and Primeknit toebox were removed from the heel and collar, then stitched together with the high-collared sockliner Kids Yeezy Shoes of an EQT BBall Boot to create a handmade, moon-landing ready piece of footwear. An abstract lacing system that swoops down to Yeezy 700 the midfoot and a strap on the upper provide finishing touches to the whimsical look. The hybrid silhouette appears to be a Adidas Yeezy Powerphase one-off project from Studio Hagel, but you can feast your eyes on the images of their creative process while assembling it below.
Human Race Nmd />After last month’s release of their exclusive “Hawaiian Storm” colorway, UK-based size? is joining forces with the Three Stripes again for another Nmd R2 exclusive take on the i-5923, this time entitled the “Manchester Showers.” Northern England is known for its dreary Yeezy Powerphase Calabasas grey skies and torrential downpours, so the shoe’s upper comes dressed in three different shades of grey to represent the less-than-ideal weather. For a pop of bright contrast, vibrant yellow hits representing lightning bolts arrive on the tongue branding, three stripes graphic, Adidas NMD R1 and heel tab. The shoe’s look is rounded off with a black Boost midsole and semi-translucent black outsole. Fan of the stormy New Yeezy Boost look? You’ll want to be sure and get your umbrellas ready, as this weather-inspired adidas Originals i-5923 is set to drop exclusively Adidas Yeezy Boost 350 V2 at size? May 18th for £100, or roughly $135 USD.
At one point in time, Derrick Rose was well on his way Adidas Ultra Boost 4.0 to becoming the most lucrative athlete that adidas ever had in the world of basketball. A slew of knee injuries derailed those Yeezy 500 plans, but it did not end the partnership between the two recognizable brands. This summer, the Three Stripes with be unveiling Derrick Nmd Xr1 Rose’s ninth adidas sneaker – the D Rose 9.Infused with Primeknit and Adiwear technology, this D Rose selection is one of the Adidas NMD Human Race most comfortable basketball silhouettes the Three Stripes has to offer. Aesthetically, it ushers in a vertical stripe pattern, as well as a http://www.humanracenmd.us.com number of stripes on its forefoot, heel, and toe. A detailed look at the introductory D Rose 9 colorway is available Nmd R1 below, while a release date is currently expected to go down in July.
One of adidas’ major strengths is its ability to Harden Vol. 2 sift through its expansive arsenal and re-work a number of its illustrious silhouettes. The Three Stripes is set to do this once Cheap Adidas Shoes again by taking the OG Continental sneaker and giving it a modern upgrade and a new name – the Rascal. At a Adidas Yeezy Boost quick glance, this new model bears a striking resemblance to the adidas Yeezy Powerphase that has been released in three unique color Adidas NMD R2 schemes, but rest assured that this is indeed an OG shoe.In June, adidas fanatics will have the chance to pick up two Cheap Yeezys versions of the new Rascal silhouette in white and off white with a red/navy midfoot stripe that takes shape on both the Addidas Nmd medial and lateral side of each shoe. Check out official images of both options below and tell us if you plan to Yeezy Boost 350 V2 Kids pick up a pair this summer.
size? and adidas’ long-standing relationship has resulted in the revival of a number of iconic adidas Harden Vol. 1 Originals silhouettes from the past with both new and old colorways. Now, the two are back with a brand new Montreal 76 Yeezy Wave Runner 700 colorway that marks its first appearance on shelves since 2011. While adidas tends to focus on utility, the Montreal 76 was actually Adidas Yeezy Boost 350 specifically engineered for the German National Soccer Team to wear after their matches at the ’76 Summer Games in Montreal. Its clear adidas Dame 4 focal point is its oversized midsole that extends onto the heel of the shoe. This unique element allowed for the sneaker to adidas Crazy Explosive 2017 double as a slip-on, creating a perfect option for the footballers post-match. Keeping things as close to the original as possible, the Yeezy Boost 350 only major differences found on this new red color scheme is a slightly lower profile and perforations on its toebox for ventilation. Adidas Shoes 2018 Fans of old school adidas Originals looks can pick this pair up exclusively from size? today while supplies last.

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article tres interessant, j'ajoute un bemol toute fois :
ce n'est pas tant le design qui est remis en cause mais les réticences aux changements tant interne à l'entreprise que clients... Beaucoup d'innovations (en particulier en France) sont retardées voir abandonnées parce que les clients bien qu'interessés veulent être rarement les premiers à en faire l'achat d'où la nécessité de trouver un panel réduit de clients qui assureront de convaincre les autres (méthode apple)... De l'autre côté, les managers ne souhaitant pas assumer les risques d'un echec commercial, ils préfère amener l'innovation par petits bouts...
Les innovations radicales qui ont bouleversé la vie des gens ont toujours un rapport avec leur liberté... Pour exemple, L'ordinateur personnel a été un echec retentissant jusqu'à ce que Windows les libère des langages informatiques...



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